An Experienced Growth Partner for Auction Houses

We make buying and selling at auctions easier for everyone.
Auctionet was founded in 2011 with the mission of helping auction houses adjust to the digital climate, transitioning from local hammer auctions to online auctions with global reach. 

Our new auction system enables auction houses of all sizes to focus on their core mission, while we support tasks like shipping, logistics, customer service, marketing, and finance. 

The online marketplace is a hub for enthusiasts worldwide, bridging local auction houses with global buyers and combining the charm of physical auctions with online convenience.

Auctionet is established by seasoned auction professionals, keeping the unique needs of the auction business at the forefront of all our operations. We have a strong passion for art and antiques, understanding both the collectors' mindset and the auctioneers.

We continually innovate our platform, welcoming more auction houses to expand with our "Continuous Online" model and traditional hammer auctions. This approach enables seamless, uninterrupted bidding, enhancing the buyer experience and helping auction houses adopt modern practices while preserving their traditional roots.

As your growth partner, we measure our success by the growth we help you achieve.
Get in touch

Meet the Team

Niklas Söderholm

CEO
Our true entrepreneur. Niklas’ impressive portfolio as a founder of companies includes the payment platform Dibs, Dibs.com (1997–2003), Payson, payson.se (2003–2008) and Bukowskis Market (2008–2011).

Tom Österman

Senior Client Executive
With extensive experience in auctions, Tom’s distinguished career includes working with highly reputable names such as Bukowskis Auktioner and Åmells Konsthandel.

Magnus Midgard

CFO
Our master of finance. Magnus has amassed more than 15 years of experience in qualified financial work across multiple sectors. Previous roles include Group Finance Director at Pricer AB and Senior Manager at Deloitte.

Mark Westphal

Partner Success
Our customer success specialist. Mark’s work with auction companies spans more than 24 years. A wealth of traditional hammer and online auctions knowledge has been earned from working with Abtrax (2000–2002), Tradera (2002–2008) and Bukowskis Market (2008–2011).

Albert Ramstedt

CTO
Our tech wizard. Albert brings 17 years of leading the development of advanced IT systems to Auctionet’s Auction House Platform. His previous role as CTO at Bukowskis saw him weave his tech magic as the architect of Bukowskis' and Bukowskis’ Market auction and IT systems.

Peder Slettengren

COO
Our operations expert. Peder has since 2015 successfully developed Auctionet's logistics services and support department as well as operations for the group companies.

Johan Axelsson

CMO
Our digital hero. Johan’s extensive experience with auctions combined with his time as a marketing director across a broad range of industries create a powerful digital driving force for Auctionet’s marketing opportunities.

Hanna Seger

Head of HR
Our People Magician. Hanna works her magic by bringing a wealth of experience from other passion-driven industries into our world, crafting solutions perfectly tailored to our people's needs. Hanna ensures that we stay ahead of the game by leveraging our greatest resource – our people!

Andy Sagar

MD Auctionet UK
Our guy in the UK. Andy is responsible for overseeing and running our growing UK operations, using his knowledge of the UK auction market and his previous experience of managing a well-known English auction house.

Oskar Tornvall

Director of Sales
With a deep understanding of the auction industry and a knack for identifying growth opportunities, Oskar is committed to creating a great partnership between your auction house and Auctionet.

Owners and Investors

Majority ownership is held by our founders, who have the fortunate advantage of being backed by world-class investors.

Other investors who also hold shares in the company:

  • Martin Bjäringer, investor in Björn Borg AB and Monterro.

  • Henrik Ekelund, founder and CEO of BTS Group.

  • Mats H. Nilsson, Partner in Credelity Capital AB and investor in Björn Borg AB, among others.

  • Filip Engelbert and Jonas Nordlander, founders and co-owners of Avito. Jonas Nordlander is also a founder of Tradera (the Swedish equivalent of eBay).

  • The venture capital firm Alfvén & Didrikson, specialised in Northern European technology companies, with ownership in, among others, Trustly, Quinyx and Mentimeter.

Start Your Growth
Journey with Us

Join our community of ambitious auction houses and partner
with our experts to move your auction house forward.
Join our community of ambitious auction houses and partner with our experts to move your auction house forward.
Contact us

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Auctionet
Sweden
Grev Turegatan 44
114 38 Stockholm
support@auctionet.com

Auctionet UK
Unit 1A
Woodlands Estate
BA13 3QS Westbury
join@auctionet.com