An Experienced Growth Partner for Auction Houses

We make buying and selling at auctions easier for everyone.
Auctionet was founded in 2011 with the mission of helping auction houses adjust to the digital climate, transitioning from local hammer auctions to online auctions with global reach. 

Our new auction system enables auction houses of all sizes to focus on their core mission, while we support tasks like shipping, logistics, customer service, marketing, and finance. 

The online marketplace is a hub for enthusiasts worldwide, bridging local auction houses with global buyers and combining the charm of physical auctions with online convenience.

Auctionet is established by seasoned auction professionals, keeping the unique needs of the auction business at the forefront of all our operations. We have a strong passion for art and antiques, understanding both the collectors' mindset and the auctioneers.

We continually innovate our platform, welcoming more auction houses to expand with our "Continuous Online" model and traditional hammer auctions. This approach enables seamless, uninterrupted bidding, enhancing the buyer experience and helping auction houses adopt modern practices while preserving their traditional roots.

As your growth partner, we measure our success by the growth we help you achieve.
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Meet the Team

Niklas Söderholm

CEO
Niklas founded Auctionet in 2011 with a vision to digitise the auction industry. As CEO, he has driven the company’s growth in sales, organisation, and product development. With a strong track record of building successful digital businesses, he co-founded Bukowskis Market, DIBS, and Payson. Niklas has a broad collecting passion, with a particular focus on photography and modernism.

Magnus Midgard

CFO
As CFO at Auctionet since 2022, Magnus leads the development and optimization of the company’s financial processes. With a background as Group Finance Director at the publicly listed company Pricer AB and as an authorized auditor and Senior Manager at Deloitte, he has extensive experience in finance and business management. His focus? Creating the financial conditions for Auctionet’s continued growth.

Albert Ramstedt

CTO
Albert, Auctionet’s technical co-founder, has over 20 years of experience in system development, 17 of which have been within the auction industry. With an engineering background, he leads the research, design, and development of Auctionet’s platform, always focused on delivering the best technical solutions for both auction houses and buyers.

Peder Slettengren

COO
Peder is Auctionet’s operations expert and has been a key player in developing and optimising the company’s logistics services since 2015. He has built the support department and fine-tuned internal processes with a clear goal: to create smooth and efficient workflows for both auction houses and bidders. As an avid buyer himself, he frequently tests the system in practice.

Johan Axelsson

CMO
Johan has been Auctionet’s Chief Marketing Officer since 2015, with extensive experience in digital marketing and business development. Previously, he held leadership roles in online dating and gambling, including serving as CEO and Marketing Director for one of Sweden’s most well-known dating sites. At Auctionet, he leads the marketing team, ensuring that the platform reaches the right audience. Privately, Johan is also an auction enthusiast, especially when it comes to watches and bags.

Hanna Seger

Head of HR
Since May 2024, Hanna has led Auctionet’s HR agenda, aiming to create a world-class employee experience. With a track record of building and scaling HR functions in fast-growing companies like Epidemic Sound and ESL Faceit Group, she brings extensive expertise in international environments. At Auctionet, she puts employees first, ensuring the company attracts, develops, and retains top industry talent.

Andy Sagar

MD Auctionet UK
Andy is responsible for overseeing and managing our expanding UK operations. He brings extensive knowledge of the UK auction market and valuable experience from his previous role managing a renowned English auction house.

Oskar Tornvall

Director of Sales
Oskar leads Auctionet’s expansion in Europe, working to ensure that more auction houses can benefit from "The Auctionet Way." With over 15 years of experience in sales, project management, and entrepreneurship, he brings both expertise and energy to every collaboration. Beyond his passion for business development, Oskar is a dedicated watch collector and a true enthusiast of the auction industry.

Owners and Investors

Majority ownership is held by our founders, who have the fortunate advantage of being backed by world-class investors.

Other investors who also hold shares in the company:

  • Martin Bjäringer, investor in Björn Borg AB and Monterro.

  • Henrik Ekelund, founder and CEO of BTS Group.

  • Mats H. Nilsson, Partner in Credelity Capital AB and investor in Björn Borg AB, among others.

  • Filip Engelbert and Jonas Nordlander, founders and co-owners of Avito. Jonas Nordlander is also a founder of Tradera (the Swedish equivalent of eBay).

  • The venture capital firm Alfvén & Didrikson, specialised in Northern European technology companies, with ownership in, among others, Trustly, Quinyx and Mentimeter.

Start Your Growth
Journey with Us

Join our community of ambitious auction houses and partner
with our experts to move your auction house forward.
Join our community of ambitious auction houses and partner with our experts to move your auction house forward.
Contact us

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Auctionet
Sweden
Grev Turegatan 44
114 38 Stockholm
support@auctionet.com

Auctionet UK
Unit 1A
Woodlands Estate
BA13 3QS Westbury
join@auctionet.com