An Experienced Growth Partner for Auction Houses

We make buying and selling at auctions easier for everyone.
Auctionet was founded in 2011 with the mission of helping auction houses adjust to the digital climate, transitioning from local hammer auctions to online auctions with global reach. 

Our new auction system enables auction houses of all sizes to focus on their core mission, while we support tasks like shipping, logistics, customer service, marketing, and finance. 

The online marketplace is a hub for enthusiasts worldwide, bridging local auction houses with global buyers and combining the charm of physical auctions with online convenience.

Auctionet is established by seasoned auction professionals, keeping the unique needs of the auction business at the forefront of all our operations. We have a strong passion for art and antiques, understanding both the collectors' mindset and the auctioneers.

We continually innovate our platform, welcoming more auction houses to expand with our "Continuous Online" model and traditional hammer auctions. This approach enables seamless, uninterrupted bidding, enhancing the buyer experience and helping auction houses adopt modern practices while preserving their traditional roots.

As your growth partner, we measure our success by the growth we help you achieve.
Get in touch

Meet the Team

Niklas Söderholm

Chief Executive Officer (CEO)
Niklas founded Auctionet in 2011 with a vision to digitise the auction industry. As CEO, he has driven the company’s growth in sales, organisation, and product development. With a strong track record of building successful digital businesses, he co-founded Bukowskis Market, DIBS, and Payson. Niklas has a broad collecting passion, with a particular focus on photography and modernism.

Oskar Tornvall

Director of Sales
Oskar leads Auctionet’s expansion across Europe, growing its presence in new markets and helping auction houses identify new opportunities for growth. His 15+ years in sales, project management and entrepreneurship give him a broad commercial perspective and a hands-on approach to collaboration. Beyond business development, Oskar is a dedicated watch collector and a genuine enthusiast of the auction industry.

Archie Foale

Head of Sales UK
Archie heads Auctionet’s expansion in the UK, working closely with auction houses as they navigate a changing market and look for new ways to grow. With experience at Sotheby’s, Auction Technology Group and Stockholms Auktionsverk, he brings a broad perspective on the international auction world. His genuine passion for the industry and strong understanding of its traditions shape the way he works with each auction house, taking a thoughtful approach to its individual needs and ambitions.

Andy Sagar

MD Auctionet UK
Andy oversees Auctionet’s UK operations, helping to support the company’s growing presence in the market. He brings extensive knowledge of the UK auction industry, together with first-hand experience from managing an established English auction house. This gives him a practical understanding of the day-to-day realities auction houses face and the support they need to operate successfully.

Albert Ramstedt

Chief Technology Officer (CTO)
Albert, Auctionet’s technical co-founder, has over 20 years of experience in system development, 17 of which have been within the auction industry. With an engineering background, he leads the research, design, and development of Auctionet’s platform, always focused on delivering the best technical solutions for both auction houses and buyers.

Magnus Midgard

Chief Financial Officer (CFO)
As CFO at Auctionet since 2022, Magnus leads the development and optimization of the company’s financial processes. With a background as Group Finance Director at the publicly listed company Pricer AB and as an authorized auditor and Senior Manager at Deloitte, he has extensive experience in finance and business management. His focus? Creating the financial conditions for Auctionet’s continued growth.

Hanna Seger

Chief People Officer (CPO)
Since May 2024, Hanna has led Auctionet’s HR agenda, aiming to create a world-class employee experience. With a track record of building and scaling HR functions in fast-growing companies like Epidemic Sound and ESL Faceit Group, she brings extensive expertise in international environments. At Auctionet, she puts employees first, ensuring the company attracts, develops, and retains top industry talent.

Peder Slettengren

Chief Logistics Officer (CLO)
Peder is Auctionet’s operations expert and has been a key player in developing and optimising the company’s logistics services since 2015. He has built the support department and fine-tuned internal processes with a clear goal: to create smooth and efficient workflows for both auction houses and bidders. As an avid buyer himself, he frequently tests the system in practice.

Louise Åsheim

Chief Marketing Officer (CMO)
With over a decade of experience building marketing functions and brands from the ground up in tech startups and scaleups, Louise brings a builder’s mindset to Auctionet. As CMO, she works to strengthen Auctionet’s brand and drive continued growth, with a deep understanding of what it takes to turn a vision into something that truly resonates. Louise has a genuine passion for the objects that pass through Auctionet’s platform. Ask her about Danish design or sculpture and she’ll talk for hours.

Anna Tiberg

Director of Customer & Partner Success
Anna leads the development of Auctionet's partner network and customer experience. She brings extensive experience from the tech and telecom sector, having worked at organisations like Telenor, Ericsson and Securitas. With a background in scaling digital services at growth companies such as EasyPark and Voi, Anna's focus is on driving growth by continuously improving the experience of being a partner and customer of Auctionet.

Owners and Investors

Majority ownership is held by our founders, who have the fortunate advantage of being backed by world-class investors.

Other investors who also hold shares in the company:

  • Martin Bjäringer, investor in Björn Borg AB and Monterro.

  • Henrik Ekelund, founder and CEO of BTS Group.

  • Mats H. Nilsson, Partner in Credelity Capital AB and investor in Björn Borg AB, among others.

  • Filip Engelbert and Jonas Nordlander, founders and co-owners of Avito. Jonas Nordlander is also a founder of Tradera (the Swedish equivalent of eBay).

  • The venture capital firm Alfvén & Didrikson, specialised in Northern European technology companies, with ownership in, among others, Trustly, Quinyx and Mentimeter.

Start Your Growth
Journey with Us

Join our community of ambitious auction houses and partner
with our experts to move your auction house forward.
Join our community of ambitious auction houses and partner with our experts to move your auction house forward.
Contact us

Company

Home About Contact Cookie policy

Services

Auction System Marketplace Auction Experts

Auctionet
Sweden
Grev Turegatan 44
114 38 Stockholm
join@auctionet.com 

Auctionet UK11 Kingsmead SquareBA1 2AB Bath
join@auctionet.com